TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast st